Mailchimp export → dashboard

Your Mailchimp export, your email dashboard.

Export your campaigns from Mailchimp, drop the CSV, and see opens over time, your click rate, the campaigns that landed and how each audience responded — without squinting at the Reports tab.

01 · How it works

Export, drop, done.

Mailchimp's Reports tab is fine campaign by campaign, slow for a read across the whole send list. Export the campaigns CSV and this builds the view you actually want: opens over time, the click rate, which campaigns landed, and how each audience responded.

i. export

Export from Mailchimp

Campaigns → Export, or Reports → Export. The columns it gives you — Send Date, Campaign Title, Audience, Type, Recipients, Opens, Clicks — are all this needs.

ii. detect

Opens becomes the metric

The Opens column is recognized as the headline number, with Recipients and Clicks read alongside it. Send Date becomes the time axis, so the trend draws itself.

iii. read

Opens, clicks, campaigns

Total opens, the trend over time, top campaigns by opens, click rate, and breakdowns by Audience and Type — click any bar to filter the whole view.

02 · The views

The send read Mailchimp scatters across reports.

Everything you check after a campaign goes out, arranged automatically from the raw export.

  • 01

    Opens at a glance

    Total Opens up top, with the trend over time so a strong send or a quiet week is obvious at once.

  • 02

    Campaigns by opens

    The Campaign Title column becomes a top-campaigns breakdown — see which subject line actually pulled people in, not just which went out last.

  • 03

    By audience and type

    Audience and Type split out, so you can tell whether your VIPs or your prospects open more, and how automations stack up against regular sends.

  • 04

    Private by default

    Your campaign data is parsed locally and never leaves your browser — subscriber counts and titles included. Verify in DevTools → Network.

"I drop the campaigns export and the whole quarter is just there — what opened, what got clicks, which list cares."
— an email marketer
03 · FAQ

Mailchimp dashboard questions.

Which Mailchimp export works?
The campaigns export (Campaigns → Export) or the Reports export. Any CSV with a Send Date, a Campaign Title and an Opens or Open Rate column works; the per-campaign report export loads fine too.
Yes. Opens is the headline metric with Clicks beside it, and Open Rate and Click Rate come straight from the export, so a campaign that got opened but not clicked stands out at a glance.
Yes — click any bar or slice (an Audience, a Type, a single campaign) and the whole dashboard recomputes against that filter. Click again to clear it.
No. Parsing and aggregation happen entirely in your browser. The export — subscriber counts and all — never touches a server.
Yes. The Type column separates Regular sends from Automations and A/B Tests, so you can filter to one kind or compare them side by side without re-exporting.