Template · Marketing

Campaign reporting, without the BI seat.

Export campaign data from any ad platform, drop the CSV, and this template lays out the funnel — spend, impressions, clicks, conversions and revenue, by channel and by campaign.

01 · The column contract

This template is a column contract.

No file to download, no software to install. Ship a CSV with these columns — exactly or approximately — and the dashboard assembles itself into this layout.

i. columns

Bring these columns

date · campaign · channel · impressions · clicks · spend · conversions · revenue

ii. drop

Drop the file

Column roles are detected automatically — money reads as money, dates as dates. One click re-roles anything it guesses wrong.

iii. adjust

Make it yours

Reorder or remove panels, add charts with the composer, click any category to cross-filter, then share or export.

02 · What you get

The panels in this template.

Loaded with the sample (or your file), the board assembles into:

  • 01

    Spend and revenue

    Spend and revenue KPIs with totals

  • 02

    Spend-over-time trend

    Spend-over-time trend

  • 03

    Channel and campaign

    Channel and campaign breakdowns (clickable filters)

  • 04

    Conversion and click

    Conversion and click distributions

"Load the sample first — it's the fastest way to see whether this layout fits your data."
— how to evaluate any template
03 · FAQ

Marketing Dashboard template questions.

Which platforms' exports work?
Any CSV with a date, a channel or campaign column and numeric metrics — Google Ads, Meta, LinkedIn and generic agency exports all fit. There are also dedicated source pages for those platforms.
The dashboard shows the raw metrics and totals; for derived columns like ROAS or CTR, add a calculated column first (one tool, one formula), then drop the result here.
Yes — click a channel or campaign in any breakdown and every panel recomputes against it.
No — parsing and charting happen locally in your browser.
Yes — share links rebuild the dashboard for sample data, or export the PNG summary card for decks and emails.