Sample data · CC0 / public domain
Sample marketing campaigns CSV.
Campaign performance rows: date, campaign, channel, impressions, clicks, spend, conversions and attributed revenue. The table behind every ROAS and funnel dashboard.
Download
Grab a file — or generate a big one.
The small files are static downloads. The large ones are generated in your browser from the same fixed seed, so every copy of marketing-100000.csv on earth is byte-identical — reproducible test data with no 60 MB download.
→ Open this dataset in the dashboard builder · → Open in the CSV editor
Preview
First rows.
| date | campaign | channel | impressions | clicks | spend | conversions | revenue |
|---|---|---|---|---|---|---|---|
| 2024-06-01 | Retargeting Q3 | Video | 104282 | 1511 | 3461.66 | 119 | 7437.38 |
| 2024-07-16 | Product Launch | Display | 54944 | 2633 | 2015.71 | 93 | 20370.49 |
| 2024-08-31 | Product Launch | Paid Search | 1813 | 84 | 1081.08 | 7 | 1000.12 |
| 2024-10-15 | Brand Awareness | Paid Social | 209335 | 2233 | 2563.05 | 206 | 48585.69 |
| 2024-11-30 | Partner Co-op | Paid Search | 192973 | 3842 | 2902.57 | 215 | 12808.67 |
| 2025-01-15 | Partner Co-op | Display | 67814 | 1372 | 3220.07 | 20 | 4053.18 |
| 2025-03-01 | Brand Awareness | 181879 | 4509 | 2820.62 | 373 | 84672.33 | |
| 2025-04-16 | Spring Sale | Display | 89183 | 1149 | 615.09 | 84 | 13098.95 |
Schema
Columns.
| column | description |
|---|---|
date | Report date |
campaign | Campaign name |
channel | Channel |
impressions | Ad impressions |
clicks | Clicks (0.5–6% of impressions) |
spend | Spend (USD) |
conversions | Conversions (1–12% of clicks) |
revenue | Attributed revenue (conversions × AOV) |
About this dataset
What it models.
Clicks are generated as a realistic fraction of impressions (CTR roughly 0.5–6%), and conversions as a fraction of clicks — so funnel metrics (CTR, CVR, CPC, ROAS) compute to sane values instead of nonsense.
Six channels with different volume weights mean per-channel comparisons have visible differences worth charting.
Good for: ROAS / funnel dashboards · Calculated-column practice (CTR, CPC, CPA) · Channel comparison charts.
License: CC0 / public domain — use it anywhere, no attribution needed.
Common questions
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Do the funnel numbers hang together?
Yes — clicks derive from impressions and conversions from clicks, so CTR and CVR always land in realistic ranges. Revenue is conversions × a 30–240 USD order value.
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What license is this under?
CC0 (public domain). Use it in tutorials, tests, courses, screenshots and products — no attribution required.
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Is the data deterministic?
Yes — every size is generated from a fixed seed, so the same file is byte-identical for everyone, forever. Reproducible tests, stable teaching materials.
More sample data